Counseling Center of West Michigan is home to a diverse group of therapists who share one common goal: to serve our community by supporting the mental and emotional health of everyone who walks through our doors. Our collective belief is that none of us were ever meant to walk this journey alone. Our therapists aim to ensure that every client is heard, understood, and supported. We believe that everyone can benefit from counseling no matter where they are in their journey. We make every effort to create a welcoming environment that is  accessible to all.


Recent studies show that 32% of Americans have sought counseling in their lifetime. Despite this, there is often still a stigma attached to seeking mental health services. Although counseling is appropriate for those suffering with serious mental health issues, counseling has also proven to be very helpful for those who may be facing life transitions, are struggling with relational issues, or simply need a safe space to talk. Because achieving your full potential requires a lot of self-knowledge, self-control, and hard work, it's best done when you are supported by a licensed professional. Often times, talking to a friend or family member will not provide the same benefits. It is a mental health professional's job to give you their undivided attention, be totally unbiased, and gently guide you toward what you determine is best for you. So I guess the question then becomes, who couldn't benefit from counseling?


Specialty training and extensive experience allow our team of therapists to treat a wide range of concerns throughout all age groups.

  • Gambling Addiction
  • Grief & Loss
  • LGBTQ Issues
  • Marital Issues
  • Mediation
  • Obsessions & Compulsive Behaviors
  • Parent/ Child/ Family Conflicts
  • Parenting
  • Physical Abuse
  • Post-Traumatic Stress
  • Premarital Counseling
  • Self-Harm
  • Sexual Abuse
  • Sexual Addiction
  • Spiritual Issues
  • Stress Management
  • Addiction/ Substance Abuse
  • Adolescent Issues
  • Aging & Memory Issues
  • Anxiety Disorders
  • Attention Deficit (ADD/ ADHD)
  • Behavioral Issues
  • Blended Family Issues
  • Career Issues
  • Childhood Issues
  • Chronic Pain
  • Depressive Disorders
  • Divorce/ Separation
  • Domestic Violence
  • Eating Disorders
  • Emotional Abuse
  • Financial Issues

Counseling is an investment in you. An investment in the present you and the future you. We make every effort here at Counseling Center of West Michigan to make counseling services accessible to all. Our therapists accept the following insurances:

  • Aetna

  • ASR
  • Blue Care Network
  • Blue Cross Blue Shield
  • Blue Cross Complete
  • Blue Cross Federal
  • Cigna
  • ComPsych
  • McLaren

  • Medicaid
  • Medicare
  • Medicare + Blue
  • Meridian
  • Priority Health
  • Priority Health Medicaid
  • United Health (UBH)

For self paying clients, our rates for a regular

counseling hour (53 minutes) are as follows:

Advanced Level Clinicians: $160

Mid-Level Clinicians: $60

Interns: $30

Initial intake appointments, shorter sessions, testing, assessments

Call for pricing

We accept payments by cash, check, credit card, or HSA account.

*Payment expected at time of service*



Brieana Rookus
Practice Manager
Sonya Morley
Billing Manager
Britney Smith
Grandville Campus
Joey Caswell
Rockford Campus
Megan Peterson
Main Campus
Shannon McBeth
Grandville Campus
Sarah Howard

Rockford Campus

65 S. Main St Lower Level Suite A

Rockford, MI 49341

(616) 805-3660

Main Campus

360 East Beltline Ave Ne Suite 100

Grand Rapids, MI 49506

(616) 805-3660

Grandville Campus

4175 Parkway Place Suite 104

Grandville, MI 49418

(616) 805-3660

Ionia Campus

Coming Soon

Downtown Campus

233 Fulton St E Suite 526 Masonic Center

Grand Rapids, MI 49503

(616) 805-3660

Grand Haven Campus

600 S. Beacon BLVD Suite A2

Grand Haven, MI 49417

(616) 805-3660

Early morning, evening and weekend appointments available

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